There are no mistakes in life, and there are certainly no mistakes in art. There are no wrong turns, just unexpected ones. After all, what would be the point of our life if everything was a linear path? IF…. our lives were built on a straight shot from point a to point b, how misguided would our potential be? Our lives were built for swooping circles, twists and turns. These unexpected blips of chaos are the very ones that remind us why we are alive, question our purpose, and ultimately guide us in new directions.
With that being said, the whole different direction of this project was created off of one accidental pen mark. I’ll explain further below.
So far No. 1 – No. 7 were relatively safe executions. These were pattern saturated concepts with understood color schemes that I was safe with. No. 8 through No. 11, were at best starting to split from the normal ranges of work but still geometric in form.
No. 12 was the gateway into a new series I call the “Loveless Letters” Series, and it all happened to do a rough draft that was due to be used and destroyed for printing press purposes. In my line review of my work, No. 8 through No. 11 came with some criticism. The barcode and dollar signs were immediately nixed, and I was asked to change the television piece (Toon In, Tune Out, No. 09) ‘s text to “TURN ON/TURN OFF” to something else because it might be misconstrued. We agreed to change the word to “SWITCH” in order for the piece to go to production.